The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Moving Image / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Moving Image / Single
The history of "THE LAST JUDGEMENT" by Memling
Agency: TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client: National Museum in Gdansk Category: Moving Image / Single
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Visual Effects / Series
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Promotional / Posters - Single
LEGO News Rebuilt
Agency: Havas Middle East / Dubai
Client: LEGO Saudi Stores Category: Promotional Items / Booklets / Books / Brochures
The Secret Lives of Animals
Agency: the community / Miami
Client: PETA Category: Promotional Items / Booklets / Books / Brochures
Cheetos® Bon Appé-Cheetos® Cookbook
Agency: The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client: Frito-Lay North America - Cheetos Brand Category: Promotional Items / Booklets / Books / Brochures
QR Whopper
Agency: DAVID / São Paulo
Client: Burger King Category: Digital & Online / Websites & Mobile
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Digital & Online / Websites & Mobile
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Websites & Mobile
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Digital & Online / Websites & Mobile
The Flight Attendant Main Title
Agency: Warner Bros Worldwide Television Marketing / Burbank
Client: Warner Bros TV & HBO Max Category: Title Sequences
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Digital / Social Media
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc. Category: Digital / Social Media
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Digital / Social Media
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Cultural Driver
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Cultural Driver
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Cultural Driver
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client: Colombia con Memoria Foundation Category: Cultural Driver
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Cultural Driver
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Cultural Driver
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Mobile Apps
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: Utility / Ecommerce
#NotDone
Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Channel / Single Platform
The Bad Influencers
Agency: Alma DDB / Miami
Client: Change the Ref Category: Social Channel / Single Platform
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Social Channel / Single Platform
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Social Channel / Single Platform
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Social Channel / Single Platform
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Sustainable Development Goals
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Sustainable Development Goals
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client: Knorr Category: Sustainable Development Goals
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Sustainable Development Goals
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Sustainable Development Goals
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Sustainable Development Goals
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Sustainable Development Goals
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client: adidas do Brasil Category: Real-Time
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Award:
2021 Design Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Moving Image / Single
Annual ID:
OS_DE21_150M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Annual ID:
OS_DE21_151M
Award:
2021 Design Merit Award
Agency:
TOFU Studio / Gdansk + National Museum in Gdansk / Gdansk
Client:
National Museum in Gdansk
Title:
The history of "THE LAST JUDGEMENT" by Memling
Category:
Moving Image / Single
Annual ID:
OS_DE21_152M
Award:
2021 Moving Image Craft Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Visual Effects / Series
Annual ID:
OS_MI21_095M
Award:
2021 Moving Image Craft Merit Award
Agency:
FIG + CNN + HouseSpecial
Client:
CNN
Title:
Donkey & Elephant
Category:
Animation / Series
Annual ID:
OS_MI21_089M
Award:
2021 Design Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Promotional / Posters - Single
Annual ID:
OS_DE21_078M
Award:
2021 Print Merit Award
Agency:
Havas Middle East / Dubai
Client:
LEGO Saudi Stores
Title:
LEGO News Rebuilt
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_049M
Award:
2021 Print Merit Award
Agency:
the community / Miami
Client:
PETA
Title:
The Secret Lives of Animals
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_050M
Award:
2021 Print Merit Award
Agency:
The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client:
Frito-Lay North America - Cheetos Brand
Title:
Cheetos® Bon Appé-Cheetos® Cookbook
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_051M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / São Paulo
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_069M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_070M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_071M
Award:
2021 Direct Marketing Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_072M
Award:
2021 Direct Marketing Merit Award
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DM21_073M
Award:
2021 Moving Image Craft Merit Award
Agency:
Warner Bros Worldwide Television Marketing / Burbank
Client:
Warner Bros TV & HBO Max
Title:
The Flight Attendant Main Title
Category:
Title Sequences
Annual ID:
OS_MI21_096M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Digital / Social Media
Annual ID:
OS_HW21_057M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Digital / Social Media
Annual ID:
OS_HW21_058M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Digital / Social Media
Annual ID:
OS_HW21_059M
Award:
2021 Cultural Driver Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Annual ID:
OS_CD21_007M
Award:
2021 Cultural Driver Merit Award
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Cultural Driver
Annual ID:
OS_CD21_008M
Award:
2021 Cultural Driver Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Cultural Driver
Annual ID:
OS_CD21_009M
Award:
2021 Cultural Driver Merit Award
Agency:
Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Cultural Driver
Annual ID:
OS_CD21_010M
Award:
2021 Cultural Driver Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Cultural Driver
Annual ID:
OS_CD21_011M
Award:
2021 Cultural Driver Merit Award
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Cultural Driver
Annual ID:
OS_CD21_012M
Award:
2021 Cultural Driver Merit Award
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Cultural Driver
Annual ID:
OS_CD21_013M
Award:
2021 Cultural Driver Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Cultural Driver
Annual ID:
OS_CD21_014M
Award:
2021 Cultural Driver Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Cultural Driver
Annual ID:
OS_CD21_015M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Annual ID:
OS_BE21_059M
Award:
2021 Mobile Merit Award
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Utility / Ecommerce
Annual ID:
OS_MO21_021M
Award:
2021 Social Media Merit Award
Agency:
Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_042M
Award:
2021 Social Media Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_043M
Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_044M
Award:
2021 Social Media Merit Award
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_045M
Award:
2021 Social Media Merit Award
Agency:
Kroger + 360i / New York
Client:
Kroger
Title:
Chefbot
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_046M
Award:
2021 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_047M
Award:
2021 Social Media Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_048M
Award:
2021 Social Media Merit Award
Agency:
TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_049M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_004M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_005M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_006M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_007M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_008M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Impact BBDO / Dubai + Boomtown Productions / Dubai
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_009M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_010M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_011M
Award:
2021 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Annual ID:
OS_CU21_022M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Real-Time
Annual ID:
OS_CU21_023M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Annual ID:
OS_CU21_024M
Award:
2021 Creative Use of Data Merit Award
Agency:
Yandex / Moscow
Client:
Yandex
Title:
Self-Isolation Index
Category:
Real-Time
Annual ID:
OS_CU21_025M
Award:
2021 Interactive & Online Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN21_038M
